Major tech companies are racing to secure ownership of London's cricket franchise in The Hundred competition, marking a significant milestone in sports investment. Apple and Amazon have emerged as frontrunners in this groundbreaking race, with initial bids reaching $250 million.
The England and Wales Cricket Board (ECB) initiated this strategic move to enhance cricket's global appeal. Moreover, the involvement of tech giants signals a new era in sports content consumption and distribution worldwide. Amazon, already a major player in Premier League football streaming, views cricket
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