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Japanese Tech Giant Rakuten Explores New Funding Strategy

Shan January 22, 2025
  Rakuten's CEO Hiroshi Mikitani announced plans to tap into Japanese investor markets through bond sales. This strategic move aims to strengthen the company's financial position and fuel future growth. The e-commerce and digital services leader seeks to raise substantial capital through domestic bond offerings. Furthermore, this approach marks a shift from traditional international funding sources typically favored by tech companies. Mikitani's strategy targets Japan's vast pool of individual investors, who currently face low-yield alternatives. Meanwhile, these investors show g
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