Rakuten's CEO Hiroshi Mikitani announced plans to tap into Japanese investor markets through bond sales. This strategic move aims to strengthen the company's financial position and fuel future growth.
The e-commerce and digital services leader seeks to raise substantial capital through domestic bond offerings. Furthermore, this approach marks a shift from traditional international funding sources typically favored by tech companies.
Mikitani's strategy targets Japan's vast pool of individual investors, who currently face low-yield alternatives. Meanwhile, these investors show g
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